Advertise with RAR

Advertising with RAR promotes your business before a select group; and it also supports the many efforts of RAR. For years, RAR has worked diligently on behalf of property owners to advocate fair housing and homeownership for all. The Association administers educational training, professional standards services and ethics cases to ensure its members not only understand, but also adhere to state and federal laws as well as the REALTOR® Code of Ethics. REALTORS® greatly value their association membership, and your advertising shows support for RAR’s continuing efforts to advocate on behalf of our communities and private property rights. Advertising with RAR pairs you with an invaluable organization.

Print Advertising - Listed Magazine

Reach Central Virginia REALTORS® where they seek the latest industry news and updates. The quarterly LISTED Magazine provides the means to reach a successful target audience of about 4,400 local REALTORS® and numerous elected officials and regional decision-makers.

This publication is 8 1/2”W x 11”H, 4-color, full-bleed, 120-line screen

2014 Print Advertising Rates
*10% Discount Applies with Annual Agreement

Ad Size Rate
Full Page Back Cover
81/2"W x 11"H
Full Page Inside Back Cover
81/2"W x 11"H
Full Page Inside Front Cover
81/2"W x 11"H
Full Page - No premium placement
81/2"W x 11"H
Half Page
Horizontal: 7 5/8” W x 4 7/8” H
Vertical: 3 7/8” W x 10 1/2” H
Quarter Page
3 11/16” W x 4 7/8” H









File Submission

• PDF must be created as CMYK, “press optimized” files (set up for printer) using images that are at least 300dpi for continuous tone (photos) and 1200dpi for line art
• Quark (QXD) document must be version 7 or less, Macintosh platform, with all supporting files: fonts, images, and/or logo art images, TIFF, EPS, 300dpi
• Original vector files for logo art are ideal; i.e. logos created in Adobe Illustrator or Macromedia Freehand.

2014 Electronic Advertising - The Housing Interpreter

The Housing Interpreter is a new quarterly electronic publication published through the online platform Issuu. It is shared and promoted among Richmond REALTORS®, and provides content that is of interest to both real estate professionals and the clients they serve. This encourages both professional and consumer education, as well as conversation and engagement between REALTORS® and their clients. The publication is a medium that provides maximum exposure, with a broadened audience appeal and ability to easily be shared online through email, blogs, and social media.

Button ads - These rectangular ads are placed on every other page of the publication, with a limited five spaces available in each issue. The ads can contain a clickable link, just like online button ads.
Specs: 2.145"W x 1.95"H; created as RGB; submitted in JPG or PNG format; 300dpi
Rate: $250 per ad
Advertorials - These articles serve the purpose of educating REALTORS® and consumers about your product or issues in your industry, in a journalistic format. This is a full page advertisement, and is branded as a content specific, dedicated section within the publication.
Specs: The suggested length with one photo and one logo is between 400-600 words. Articles must be submitted by each deadline specified by the Development Manager in advance. The publisher reserves the right to edit these submissions for length, style, and accuracy. Your logo will be displayed in this section no larger than the button ads on the opposite page. You may include an active URL in this section. These guidelines apply concurrently with the standard print advertising guidelines.
Rate: $500 per ad

Advertising on the Web - Matrix™ MLS System

Message Board
Matrix™ is a REALTOR’s® most utilized member resource. Each day when a REALTOR® logs into Matrix™ to view the MLS database, they are welcomed by a message board containing important updates, news, and upcoming events in the REALTOR® community. Banner ad space is available at the very top of the message board.
Login Screen
Space for banner ads is also available on the login screen, where REALTORS® enter their user number and password to access the MLS system.

Rates & Specifications
Message Board Banner 445px x 60px
Cost: $1200.00 monthly
Login Page Bannner 445px x 60px
Cost: $1200.00 monthly

Additional Information
• A 3-month minimum commitment is required.
• Banners can be full color, but cannot use Flash.
• Banner changes are offered on a quarterly basis. Any additional changes incur a $25 administrative fee.
• Web ads should be submitted in JPEG format.
• Ads should be submitted to specified dimensions.

iMapp™ MLS Tax Database
iMAPP™ is a comprehensive public records database linked to enhanced GIS mapping and coupled with the Multiple Listing Service (MLS). It is the premier source of tax data and mapping for agents, as well as appraisers and lenders.

Rates & Specifications
Banner Size: 728px x 90px
Cost: $750 monthly
Placement Options: iMapp displays only one ad per property detail page. Your message stands alone as a Leaderboard banner.
Linking URL: Linking URLs must be domain-name based and cannot point to an IP address. Advertisers will be billed directly by iMapp™.
The RAR website is where members get their information and updates regarding industry news and regulations, education requirements & schedules, upcoming Association events, and more.

Rates & Specifications
Skyscraper Ad Size: 120px x 600 px
Cost: $750 monthly


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