High-Quality Stock Photography & Videography for REALTORS®
The Central Virginia Regional MLS (CVR MLS) kicks off its annual consumer campaign Monday, March 12. CVR MLS and the Richmond Association of REALTORS® partnered with Altamira Film Co., a creative team specializing in photography and film, to produce content for consumer placements and a stock library for Realtors to use and distribute in their own marketing efforts.
This year’s campaign is a continuation of the focus started in 2016 with the #RVAGuides posters to provide Realtors with locally themed resources they can utilize within their own brand strategy.
All marketing content for Realtors’ use will be hosted at RARealtors.com/marketingcontent under a Creative Commons Zero (CCO) License. This means that the collateral is completely free to be used for any legal purpose including:
- Personal and commercial use
- Modification and distribution of content
- Use without attribution or permission from CVR MLS/RAR
The campaign will be supported by the consumer-facing site, WeAreTheR.com. Ads incorporating the stock library material will appear in print and digital consumer placements with the tagline “Your Home, Your Community,” to draw consumers to resources promoting the importance of using a Realtor.
Previews are available at RARealtors.com/marketingcontent. To download the high-resolution version of the photo, you must click the image, and then click the download button at the bottom of the photo (rightmost icon). Clicking the preview and “saving as image” will download the preview size, not the high-resolution size.
New content will be continuously added to the page RARealtors.com/marketingcontent throughout spring and summer 2018.