The real estate industry is obsessed with digital marketing. Potential clients are bombarded by messages through social media and e-mail. Often overlooked, direct mail can be a reliable marketing method that uses time-tested practices to generate surprising results. It can be a fantastic way for Realtors® to reach audiences that include seniors, email users who apply filters, and people who appreciate getting real mail. A study done by the Direct Marketing Association found that the response rate for direct mail to an existing customer averages 3.4 percent, compared to 0.12 percent for email. Here are some tips to help Realtors® create [...]